Our Mission

Our Mission: It Starts With Gratitude.

You’re a statistical miracle. The odds of existing at all are 1 in 400 trillion — and if you have safe housing, clean water, access to basic healthcare and internet, you’re among the most fortunate few on Earth. That’s not a reason for guilt. It’s a reason for gratitude. 

We started Live Well. Give Well. to turn that gratitude into action: creating purpose-driven apparel that reminds you to live with perspective — and helps fund clean water access for those who need it most.

The "Live Well." Philosophy

Living well means recognizing the everyday miracles we take for granted — clean drinkable water, safe shelter, healthcare, and the freedom to connect with the world. Our apparel is a daily reminder to embrace gratitude and build a life of purpose.

The "Give Well." Commitmen

Gratitude is real when it’s shared. Yet around the world, women and girls bear the greatest burden of the water crisis, spending 200 million hours a day collecting water — often at the expense of their education and, more importantly, their safety. Climate change is making that burden heavier. Clean water isn’t just hydration — it’s resilience, equality, and dignity.

Our Model: Transparent, Direct, and Quantifiable

Every purchase funds clean water directly.

$1 donated per item

Every single item = ~2.4 months of clean water for one person

We’re committed to radical transparency. Until we meet the requirements for a formal partnership with Water.org, all donations go directly to their initiatives, with receipts and impact updates published on our Transparency page. No ambiguity. Just proof.

A Movement, Not Just a Brand

Live Well. Give Well. is built on the belief that personal well-being and collective responsibility go hand in hand. Small actions, when done with purpose, ripple outward to change the world.

Live Well. Give Well.